Friday, April 15, 2011

Serotek Presents at International Association of Audio Information Services Conference

News Release
For Immediate Release
Media Contact

612.246.4818, ext. 104
Serotek Presents at International Association of Audio Information Services Conference
Minneapolis, Minn April 15, 2011
Serotek Corporation

the leading provider of Internet and digital information accessibility software, will be presenting at the

Annual International Association of Audio Information Services conference,

held May 12 - 14 at the Sheraton ST Louis City Center Hotel in St. Louis, Missouri. The

is a volunteer-driven organization whose aim is to turn text in to speech for those who have difficulty accessing the printed word. Serotek provides easy access to content produced by IAAIS members through its
SAMNet subscription service,

as well as through a free application for iOS devices entitled
iBlink Radio.

iBlink radio is the first blindness-specific app for iOS devices, and it provides access to a wide variety of content by and for the blind community.
Michael Lauf, Serotek’s content director, and the host of weekly podcasts,

will be presenting at the conference on several topics. These include using iBlink Radio to reach existing and new listeners, saving money by negating the need to purchase radios, using the internet and social networking to expand coverage areas, making quality readings available so patrons can listen at times convenient for them, recruiting volunteer readers, increasing funding through donations, and real time engagement of audiences by taking questions during live and pre-recorded events.
“I’m honored to have been invited to present at this year’s event”, said Lauf. For Serotek and IAAIS, the mission is very much the same. We both understand the importance of having access to a wide variety of information, and we both provide that in a way which is comfortable for everyone to access.”
In addition to participating in this year’s conference, Serotek has offered its weekly podcasts for syndication by IAAIS members. The podcast, which provides access to the latest mainstream and assistive technology news, has already been chosen for syndication by
Houston Taping for the Blind,

and is expected to be syndicated by other Radio Reading Services in the near future. “Syndication is a very exciting step for us”, said Joe Steinkamp, producer of the podcast. “With,

we wanted to educate people about technology, and demonstrate that it’s not just for geeks. There’s a lot of technology out there that would truly make people’s lives easier if they knew about it, and could make decisions about what works best for them. Now that the podcast is in syndication, we can reach a much wider audience who may not have been able to access this type of information any other way.” With the podcast in syndication, Serotek and IAIIS can partner to identify informational needs among the audiences of specific IAIIS members, and create content beneficial to those groups.
For more information about Serotek Corporation, visit

For more information about The International Association of Audio Information Services, visit

Serotek Corporation
Serotek Corporation is a leading technology company that develops software and manufactures accessibility solutions under the System Access brand. Committed to the mission of providing accessibility anywhere, Serotek began with the launch of the first online community specifically designed to meet the needs of people with visual impairment. Since then, Serotek has introduced several powerful, affordable solutions that require minimal training and investment. For more information, visit

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