Friday, May 22, 2009

SErotek Memorial Day Weekend SAle!

Now through Memorial Day, Monday May 25 at Midnight Eastern U.S., save $200 off System Access Mobile. For just $299, normally $499, you get licenses for two computers, plus a third license for a U3-enabled USB key to take to any other computer. With free lifetime upgrades, and the ability for you to switch to any two computers you choose, this will be the last money you will ever need to spend for a screen reader!


But that's not all! An annual subscription to SAMNet, normally $129, can be had this Memorial Day Weekend only, for just $99. That's $30 off all the great entertainment, information, news, movies, voice chat, social networking, third party e-mail and more, for one whole year, for just $99.


Both specials can be purchased separately, or together for even greater savings. Purchases must be made online only, and this offer will not be extended beyond Midnight EST on Monday, May 25. To create a new paid account, please visit
https://secure.samobile.net/signup/account_info.html


To log in to an existing account and purchase, please visit
https://secure.samobile.net/user/addon_order_start


The Serotek Team

Thursday, May 21, 2009

If it isn’t accessible, it has no value

The other day a friend of mine tried once again to interest me in World Ventures. He had tried once before – asking me to look at their Web site and see how it could be improved for accessibility. I did and the site had several flaws. I made contact with World Ventures/Rovia developers offering some suggestions which they apparently ignored.
This time my friend forwarded a new web site showcasing Dream Trips and a PDF presentation. The new Dream Trips site is entirely in Flash that is not accessible. The PDF was scanned images so again, I couldn't read it. Basically the company has become less accessible, rather than more accessible. And they give no sign of being interested in making their services accessible to the blind – perhaps thinking, erroneously, that blind folks don’t travel.
There really isn’t any excuse for not being accessible. ADA became law twenty years ago. The Internet accessibility rules – Section 508 – are more than a dozen years old. All of the major players – Microsoft, Google, Adobe, etc. have made their products accessible to adaptive technologies. Every major company has also worked to make its sites accessible. Sometimes we had to hound them a bit, but after a while, they got it. Accessibility is a matter of following a few simple rules. All the tools are available. There is really no incremental cost. If the World Ventures/Rovia group wants to look like a big player they need to comply with these accessibility rules like the real big players do.
But it’s really more than that. The WV business is travel and the differentiator is that everyone gets to be his or her own travel agent, with a full travel booking web site and access to all the world’s reservation systems. They offer a couple hundred “Dream Trips” which are packaged vacations with first class accommodations at bargain prices. And they are a network marketing business, allowing people to earn income by involving other people in the program. They may not believe it, but this is a program blind folks would like. We do travel – some of us pretty extensively. I probably log more than fifty thousand air miles a year on business and try to take my family on a couple of resort vacations every year. I’m by no means an exception. Since ADA made accessibility the law and adaptive technologies made the logistics easier, blind folks travel a lot.
We blind folks are also naturals for network marketing businesses. We work well from our homes and most of us have developed the kind of social networking skills it takes to succeed in this type of business. But the current non-accessible offering from World Ventures/Rovia is a non-starter. It casts the shadow of discrimination over everything the company does. And it does not bode well for the company’s long term success.
I’m sure my friend is embarrassed that he tried to get me involved with a company that scorns accessibility. To me, they are yesterday’s news. Modern, successful companies – including many travel companies – make accessibility a priority. World Ventures gets a resounding thumbs down from this corner.

Friday, May 15, 2009

Envision Selects Serotek Software for Youth Camp


MINNEAPOLIS, Minn – May 15, 2009 – Serotek Corporation, the leading provider of internet and digital information accessibility software and services, announced today that Envision®, a Kansas based agency that combines employment opportunities with rehabilitation services and public education, has selected its System Access™ software for its 4th Annual Residential Assistive Technology Camp for Kansas Youth. The camp establishes independence for teens who are blind or visually impaired, through college and career development and technology instruction. Serotek CEO, Mike Calvo, will also be featured as an opening day


instructor at the week-long camp. Calvo will be distributing netbooks with the System Access software installed and will demonstrate how to use the software for the remainder of the camp as well as throughout college and into the campers’ careers. Serotek representatives will also be on hand to speak with students interested in careers in information technology. "There are more than 70,000 school aged children in the US who are legally blind, and yet fewer than 10 percent own the assistive technology they need,Â" said Calvo, "This camp and Serotek’s software open up a whole new world of educational and career opportunities for these teens, and we couldn't be happier to support Envision’s efforts."


System Access is accessibility software with text-to-speech screen reading and magnification which can be used on any computer and gives users full access to all the social networking, podcasting, twittering fun of modern Internet use while delivering full accessibility to the most widely used business applications such as Microsoft® Office®. It can also be trained in a tiny fraction of the time it takes a new user to become familiar with a traditional screen reader.


"This assistive technology camp is essential to helping these individuals obtain employment," said Steve Stambaugh, vice president of Envision Low Vision Rehabilitation Center, "Thanks to our collaboration with Serotek, we’re able to better prepare these individuals for post-secondary education and expand their career options."


The camp supports 30 – 40 students who are selected for this program through nominations by Kansas Teachers of the Visually Impaired (TVI). The 2009 session will be conducted from June 1 to June 5. For more information about the camp, visit


www.envisionrehab.com


For more information about Serotek Corporation and System Access software, visit


www.serotek.com


Serotek Corporation


Serotek Corporation is a leading technology company that develops software and manufactures accessibility solutions under the System Access brand. Committed to the mission of providing accessibility anywhere, Serotek began with the launch of the first online community specifically designed to meet the needs of people with visual impairment. Since then, Serotek has introduced several powerful, affordable solutions that require minimal training and investment. The companyÂ’s Keys for K-12 program puts blind children on par with their sighted peers as it relates to computer usage. For more information, visit


www.serotek.com


Envision


For more than 70 years, Envision has combined business with human services, creating employment opportunities and offering vision rehabilitation services to individuals who are blind, low vision or developmentally disabled. A private, not-for-profit agency founded in 1931 as the Wichita Workshop and Training School for the Adult Blind, the agency has helped countless individuals live independently. For more information, visit


www.envisionrehab.com


 

Wednesday, April 15, 2009

200 Reasons Not to Purchase A SMA

Now through April 30, Serotek is offering $200 off System Access Mobile™ for anyone whose software maintenance agreement has lapsed, or who is not entitled to any additional upgrades with their SMA for Jaws® for Windows® or Window-Eyes™. Break away from the tyranny of price gouging for trivial updates. For just $299, purchase System Access for two computers that you can change at any time, plus one license for a U3 Smart Drive that you can use to make any computer come alive with speech, Braille, and screen magnification. And with free upgrades for life, this will be the last money you will need to spend for regularly-updated and innovative screen reading and magnification.
Are you wondering just how cost effective this decision would be for you? Let’s take a look at cases where an individual owns the latest software version of their screen reader, noting that an upgrade path would be even more expensive for those who are behind on their upgrades. You could choose to purchase a software maintenance agreement for JAWS 10.0 standard edition
http://www.freedomscientific.com/products/fs/jaws-product-page.asp


for $180, entitling you to two software upgrades, at which point another SMA purchase would be necessary. You could choose to purchase a software maintenance agreement for WindowEyes 7.1 standard edition
http://www.gwmicro.com/Window-Eyes


for $299, entitling you to three software upgrades at which point another software maintenance agreement purchase would be necessary. Or, you could just provide your serial number as proof that your SMA is past due, and System Access for two computers and one U3-enabled USB license is yours for only $299, that's $200 off the regular price of $499.
To get started, simply visit the “my account” section of an existing SAMNet account. You can do this by opening the System Access menu with modifier+f and choosing the “My account” option, or by choosing option 16 from the SA Mobile Network Home screen. If you do not yet have an account with Serotek, you may create one by visiting
www.satogo.com



and choosing the “create new account” option.
Once you have logged in and accessed the “my account” option, choose “buy more products and services” and follow the prompts in the buy wizard.
You can also receive assistance from a Serotek sales representative by calling (612) 246-4818.
The Serotek Team

Deck Chairs On The Titanic

It’s April 15th. Tax day tea party fanatics are holding a national protest against government spending. Of course government spending keeps us blind people going. Without SSDI and government subsidized technology and training, most of us would be a lot worse off than we are today. What may look like waste to conservatives looks like a lifeline to us.
Today is also the 97th anniversary of the sinking of the Titanic. The largest, most luxurious ship ever built sunk on its maiden voyage after hitting two icebergs late on the night of April 14th. It sank two and a half hours later, early in the morning on April 15th and more than 1500 people were lost.
What do these two things have in common other than April 15th?
While conservatives protest too much spending, blind people everywhere are protesting too little. As large as President Obama’s budget is, it doesn’t have much in it for us. The agencies that serve the blind population are being squeezed, and forced to operate with less funds and more demand. That means fewer blind people achieving independence.
One of the reasons that fewer and fewer blind people are being served is that government agencies insist on investing in the Titanic. They buy the biggest, most bloated products, build on obsolete technology, and they continue to pay for such technology long after the initial purchase. But these products are not in tune with today’s environment. They aren’t nimble enough to avoid the icebergs, and it takes weeks or even months for users to become familiar enough with such huge and ponderous technology to even attempt to navigate the waters safely.
So we thought, why not sink the Titanic and put what money we have in state-of-the-art technology that is cheaper, easier to learn and allows government to do more for less? While state agencies and NGO vision support organizations are hanging on to their tickets aboard the Titanic amid shrinking budgets, we are offering seats on the lifeboats.
Any user who currently owns a screen reader and finds himself in the unfortunate predicament of not having the latest Software Maintenance Agreement for the product can purchase System Access Mobile for $299 ($200 off the regular price) until April 30. System Access Mobile is state-of-the-art accessibility which can be used on a home computer or from any computer simply by plugging a thumb drive in to an available USB port. It runs on both 32-bit and 64-bit platforms, and gives users full access to all the social networking, pod casting, twittering fun of modern Internet use while delivering full accessibility to the most widely used business applications including Microsoft Office. It can be trained in a tiny fraction of the time it takes a new user to become familiar with a traditional (titanic-like) screen reader. And, while those old style behemoths continue to gobble dollars with Software Maintenance Agreements, System Access Mobile has done away with these costs for maintenance. Buy the software once and we keep it up-to-date forever at no cost to the user.
We figure realistically that a Voc-rehab can serve four newly blind individuals with System Access Mobile for every one served with a traditional screen reader. How’s that for stretching those tax dollars?
And of course, that’s not all. We offer our Voc-rehab trainers and blind field support technicians the power to train remotely with Remote incident Manager (RIM). We open up scarce technical jobs for blind IT professionals by promoting Remote Access Manager to businesses with large intranets. These products deliver accessibility at a cost that is comparable to any mainstream corporate intranet application.
Look around. While the competition is selling luxury staterooms on the Titanic for thousands, we are providing fast, safe accessibility at very affordable prices. We invite any agency to put our products against the competition in a cost-benefit analysis. And isn’t that what the agencies should be doing? Why, I bet that would even please the grumpy old misers at the Tax Day Tea Party. How could you be against doing more for less?

Monday, April 6, 2009

SAM Net Icon/Braille Plus Add-on is Installable Again

Some users have reported that when trying to install the SAM Net add-on for the Icon or Braille Plus, the device just looped the clicking sound without making any progress. We've just fixed this problem. We apologize for the inconvenience, and we hope you'll continue to enjoy all of the benefits of SAM Net on your portable device.

Sunday, April 5, 2009

Petition to Authors Guild and Amazon Concerning Kindle 2

We at Serotek, along with many, are engaged in a campaign to obtain access for the blind and others with print disabilities to e-books available for Amazon's new Kindle 2 e-book reader. The new reader, which Amazon is working to make fully accessible to the blind, has the ability to use text-to-speech to read these e-books aloud; but under pressure
from the Authors Guild, Amazon has announced that authors and
publishers will be allowed to disable the text-to-speech function.
The National Federation of the blind has joined with over twenty
other organizations to create the reading Rights Coalition, which has
set up an on-line petition to urge the Authors Guild and Amazon to
reverse course.
petition overview | letter
Allow Everyone Access to E-books
Target: The Authors Guild
Sponsored by: The Reading Rights Coalition
When Amazon released the Kindle 2 electronic book reader on February 9, 2009, the
company announced that the device would read e-books aloud using text-to-speech technology.
Under pressure from the Authors Guild, Amazon has announced that it will give authors
and publishers the ability to disable the text-to-speech function on any or all of
their e-books available for the Kindle 2.
The Reading Rights Coalition, which represents people who cannot read print,
will protest the threatened removal of the text-to-speech function from e-books for
the Amazon Kindle 2 outside the Authors Guild headquarters in New York City at 31
East 32nd Street on April 7, 2009, from noon to 2:00 p.m.  The coalition includes
the organizations that represent the blind, people with dyslexia, people with learning
or processing issues, seniors losing vision, people with spinal cord injuries, people
recovering from strokes, and many others for whom the addition of text-to-speech
on the Kindle 2 promised for the first time easy, mainstream access to over 245,000
books. We the undersigned insist that the Authors Guild and Amazon not disable the text-to-speech capability for the Kindle 2.
There are 15 million Americans who are blind, dyslexic, and have spinal cord injuries
or other disabilities that impede their ability to read visually. The print-disabled
have for years utilized text-to-speech technology to read and access information.
As technology advances and more books move from hard-copy print to electronic formats,
people with print disabilities have for the first time in history the opportunity
to enjoy access to books on an equal basis with those who can read print.
Authors and publishers who elect to disallow text-to-speech for their e-books on
the Kindle 2 prevent the print-disabled from enjoying these e-books.
Denying universal access will result in more and more people with disabilities being
left out of education, employment, and the societal conversation.  We will all suffer
from the absence of diverse participation and contribution to the debates that occupy
us as a society.
Furthermore, we oppose the Authors Guild demands that this capability should be turned
off because many more books would be sold if text-to-speech remained available.
Not only does this feature benefit persons with disabilities, but it also helps persons
for whom English is not their native language.  In an increasingly mobile society,
flexible access to content improves the quality of life for everyone.
There can be no doubt that access to the written word is the cornerstone of education
and democracy.  New technologies must serve individuals with disabilities, not impede
them.  Our homes, schools, and ultimately our economy rely on support for the future,
not discriminating practices and beliefs from the past.
Thank you for your time and consideration in this important matter.


Please read and consider signing petition to the Authors Guild and Amazon