Dining with Giants

We had an opportunity on Friday to have dinner with some folks who have made a difference in each of our lives. The occasion was the annual American Foundation for the Blind accessibility awards dinner and we were there because Serotek received the award for System Access To Go. My wife and I were in rare company and we were honored to be there. SAToGo has indeed made a difference in many people’s lives and will continue to do so for years to come. But I don’t want to talk about us today. I sat in a room full of giants – people making a difference every day and not getting a whole lot of press. I want to celebrate these people – both the recipients and the members of the American Foundation for the Blind who came together to recognize these contributions.
There were three recipients of the 2008 Accessibility Award. In addition to Serotek, the award was given to Code Factory and to Lainey Feingold and Linda Dardarian.
At the same event, Anita Aaron, Executive Director of the San Francisco Lighthouse for the Blind received the 2008 Gallagher Award.
My good friend Eduardo Sanchez Palazon, CEO of Code Factory, came from Spain to receive the accessibility award for making cell phones, smart phones, and PDAs accessible with Mobile Speak and Mobile Magnifier. I truthfully could not do my job without these powerful tools that let me tap into our network from my smart phone and run Serotek from wherever I am. In December, Code Factory signed an agreement with AT&T to make accessible cell phones available to the blind community at a discount. Eduardo is unique because he sees us blind folks as customers – not the agencies, not the government, but just us blind folks. And he treats us like customers, not like welfare recipients looking for a handout. Eduardo not only serves our communication needs, but he gives our self-esteem a huge shot in the arm and for that alone the man deserves all the awards and kudos that are heaped upon him.
Lainey Feingold and Linda Dardarian are lawyers who have been making the case for accessibility for several years. Lainey and her co counsel developed a process, called “Structured Negotiation” which replaces costly and contentious litigation with formal, structured negotiation as a means of solving accessibility issues. Her success rate is awe-inspiring. Thanks to Lainey you and I can access ATM’s and point of sale terminals at thousands of banks and stores nationwide. She has agreements with 7-11, American Express, Bank of America, Bank One, Citibank, Radio Shack, Safeway, Wal-Mart, Trader Joe’s, Wells Fargo and many other banks and retail operations. In our litigious, contentious society it is a breath of fresh air to see a different approach – reasonable people working together to solve an issue – and actually succeed.
Anita Aaron, who received the 2008 Gallagher Award, is legendary in San Francisco where she has been Executive Director of the Lighthouse for the Blind for seventeen years. She also serves on the San Francisco Commission on Aging and Adult Services, is on the Board of Directors of the Curry Senior Center and a member of the Blind Services Advisory Committee of the State Department of Rehabilitation. California’s and specifically San Francisco’s leadership in accessibility issues is largely due to Anita’s firm hand.
The award recipients weren’t the only giants at the affair. Our host, Carl Augusto, the President and CEO of the AFB certainly has left his imprint on our lives, extending the AFB’s scope to influence corporate America to make accessible products and acting as unifying force, bringing service organizations of and for the blind together in a collaborative way to further the common objective of accessibility and independent living. Under Carl’s tutelage the AFB is promoting accessibility for seniors who are losing their vision from age-related conditions.
The room was filled with many business and community leaders, serving on the AFB’s Board of Directors, many of them blind. They come from all walks of life: banks, universities, major corporations, law firms; and a wide variety of government and NGOs serving the needs of the blind. I am sure, however, that Mike May, our emcee was the only blind individual in the room who had both set world records as a blind downhill skier and worked for the CIA. Warm and charming, Mike was entertaining and inspirational. I have his book, “Crashing Through,” written with Robert Kurson on my list of “must reads.” Blind from the age of three, Mike is one of a small group of individuals who had some vision restored with stem cell transplant surgery less than a decade ago. Most of us can imagine his emotional and intellectual struggle whether or not to go through with this life-altering and very “iffy” surgery.
I am grateful to the AFB for honoring our Serotek team by making us part of this affair. They did everything right. It was at the same time elegant and casual; people dressed to the nines, but warm and friendly. The food and company was superb. There was no competition among the industry people. Rather there was a universal appreciation for what each had brought to benefit our community. Maybe it was the never empty wine glass, but by the end of the evening I was thinking that it is a great misperception when people complain that our blind youth have no heroes – no one to look up to and see what is possible. This room was filled with heroes – everyday heroes making a difference in peoples’ lives, not in any way restricted by the fact that they are blind or have low vision. Every one of us has an opportunity to be that kind of hero. We only need to follow our passion and believe that we can.

Serotek Honored with AFB Access Award

Technology company earns prestigious award for SA To Go software

MINNEAPOLIS – January 24, 2008 – Serotek Corporation, the leading provider of Internet and digital information accessibility software and services, is pleased to announce they have been chosen as a recipient of the 2008 Access Award. Presented by the American Foundation for the Blind, the Access Awards recognize individuals, corporations and organizations that are eliminating or substantially reducing inequities faced by people who are blind or visually impaired. One of only three companies chosen to receive the Access Award, Serotek Corporation is being honored for providing access to screen reading software from any computer at any time through its System Access To Go (SA To Go) product.

A Web 2.0 software offering, SA To Go is available at www.satogo.com to anyone interested in having their computer screen content read aloud to them. From the blind to novice users to multi-taskers, this accessibility option is operational from any computer with Internet access.

“From macular degeneration to diabetes and more, the world’s aging population will have a growing incidence of visual impairment, low vision and vision loss, making this technology more mainstream than ever,” said Mike Calvo, CEO, Serotek Corporation, “And we expect the world to demand accessibility from any computer while traveling, working or at home, without toting hardware or software along.”

Serotek Corporation will be presented with the AFB Access Award at the 2008 JLTLI National Conference (Josephine L. Taylor Leadership Institute). The ceremony will be held on April 4, 2008 at the San Francisco Airport Marriott in Burlingame, California at 5:00 pm (PDT). Previous Access Award winning companies include Google™, Blockbuster, The IBM Corporation, Sun Microsystems and Pitney Bowes Inc.

“We appreciate and accept this recognition on behalf of all those who have been and will be benefiting from an accessible digital lifestyle through SA To Go,” said Mike Calvo, CEO, Serotek Corporation. “Serotek is committed to accessibility anywhere, and will continue to develop innovative products and services that level the playing field for all.”

Since the company was formed, Serotek Corporation has been developing technology solutions that allow anyone, regardless of physical limitations, disabilities, lack of Internet savvy or computer ownership, the ability to access and command all of the resources of the Internet and an accessible digital lifestyle. For more information about Serotek Corporation or its product and service offering, visit http://www.serotek.com/.

Serotek Corporation

Serotek Corporation is a leading technology company that develops software and manufactures accessibility solutions. Committed to the mission of providing accessibility anywhere, Serotek launched an online community specifically designed to meet the needs of people with disabilities. Since then, Serotek has introduced several powerful, affordable solutions that require minimal training and investment. For more information, visit http://www.serotek.com/.

JLTLI

The purpose of the Josephine L. Taylor Leadership Institute (JLTLI) is to improve the quality of programming and services to blind and visually impaired children, adults, and their families. The Institute is designed to provide a forum in which leadership personnel and emerging leaders from the blindness field can come together to increase and share their knowledge and expertise. In addition, the JLTLI affords opportunities to network, share common concerns and innovative strategies, as well as learn about what projects AFB personnel and others in the field have undertaken to improve quality of life for people with visual impairments. It is through the Josephine L. Taylor Leadership Institute that the American Foundation for the Blind not only recognizes Dr. Taylor's lifetime service but also hopes to perpetuate her philosophies.